Lipi Launches Epics 2.0: Reimagining How a New Generation Experiences the Mahabharat & Ramayan
One-minute anime clips, micro games and exploratory learning join full-length stories to make India’s great epics accessible for today’s short-form generation
SAN JOSE, Calif. — September 2026 — Lipi Inc. today announced the general availability of Lipi Epics 2.0, a major reimagining of its digital platform for experiencing and learning the Mahabharat and Ramayan.
Available in English, Telugu and Hindi, Lipi Epics 2.0 combines one-minute anime clips, micro games, exploratory learning and structured long-form stories—allowing users to engage with the epics whether they have one minute or an hour.
What 500 Users Taught Us
Lipi Epics 2.0 grew out of an important lesson we learned during two years of test marketing the original Lipi Epics, primarily in the Telugu-speaking states of India.
Lakhs of people downloaded Lipi Epics, demonstrating significant interest in learning the Mahabharat and Ramayan. But only thousands became regular learners.
We wanted to understand why.
So we directly called approximately 500 users and listened.
The feedback was remarkably consistent: people wanted to learn the Mahabharat, Ramayan and Bhagavad Gita, but many felt they didn’t have the time, patience or commitment for traditional long-form learning.
That sent us back to the drawing board.
We began with a simple question:
Can we create a meaningful experience with the Mahabharat or Ramayan even when someone has only one minute?
Lipi Epics 2.0 is our answer.
One Minute Can Be the Beginning
Lipi Epics 2.0 introduces multiple ways to discover and learn the epics:
Anime Clips bring stories and moments from the Mahabharat and Ramayan to life through one-minute videos.
Micro Games turn characters, relationships and events from the epics into short, engaging learning experiences.
Exploratory Learning allows users to follow their curiosity—discovering characters, events and connections rather than being limited to a predefined sequence.
Full Stories preserve the structured, long-form experience for learners who want to systematically go deeper into the Mahabharat and Ramayan.
The objective isn’t to replace deep learning with one-minute content.
It is to make one minute the beginning of deeper learning.
A user may encounter a character through an anime clip, play a related game, explore that character and their connections, and then continue into the complete story.
Designed for How People Learn Today
“Over the last two years, our users taught us that interest in the Mahabharat and Ramayan remains very strong. What has changed is how people consume information,” said Sagar Anisingaraju, Founder and CEO of Lipi Inc.
“We don’t want to reduce these extraordinary epics to short-form content. We want short-form experiences to become a doorway. If one minute creates enough curiosity for someone to explore a character, understand an event or eventually read the complete story, we have achieved our purpose.”
From Our Telugu Test Market to Three Languages
The original Lipi Epics was test-marketed primarily in Telugu.
With Lipi Epics 2.0, we are taking what we learned to a much broader audience.
The new platform is available in:
- English
- Telugu
- Hindi
Our goal remains simple: use today’s technology and learning habits to help the next generation meaningfully connect with the Mahabharat, Ramayan and Bhagavad Gita.
Learning That Gives Back
We also want Lipi’s growth to expand access to cultural learning.
For every paid subscription outside India, Lipi sponsors a premium subscription for a deserving student.
As Lipi reaches more learners around the world, we want that growth to help more students gain access to the same learning experiences.
Lipi Epics 2.0 Is Available Now
Lipi Epics 2.0 is now available on iOS and Android.
The link automatically directs users to the appropriate app store.