Privacy Policy

Effective Date: 04 August 2026
Last Updated: 04 August 2026

Lipi Inc ("Lipi", "we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, share, and protect your information when you use the Lipi Wordgames mobile application, our website, and related services (collectively, the "Services").

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Account Information

When you create an account, we collect the information you provide, including:

You can play much of the game without an account. An account is needed to sync progress across devices, appear on leaderboards, and restore purchases.

1.2 Gameplay and Usage Data

We collect information about how you play, such as:

1.3 Device Information

We may collect device-related information including:

1.4 Purchase Information

Purchases and subscriptions are processed by the Apple App Store or Google Play. We receive a transaction or receipt identifier and the entitlement purchased so we can unlock your content. We never receive or store your card or bank details.

1.5 Cookies and Similar Technologies

On our website and within ad and analytics SDKs in the app, we use cookies, SDK identifiers and similar technologies to:

Cookies may be session-based or persistent and may include third-party cookies.

2. How We Use Your Information

2.1 Service Provision

We use your information to:

2.2 Advertising and Monetization

Google AdMob

Our app uses Google AdMob to display advertisements, including banner, interstitial and optional rewarded ads. AdMob may collect:

This data is used to display relevant or non-personalized ads and to measure ad performance. On iOS, personalized advertising is only used if you allow tracking when prompted by the App Tracking Transparency dialog. You can opt out of personalized ads at any time through your device settings.

Google Privacy Policy: https://policies.google.com/privacy
Ad Preferences: https://adssettings.google.com/

If you purchase an ad-free option, we stop serving ads to your account, and the associated ad SDK data collection ceases for those ad units.

2.3 Analytics and Research

We use analytics tools (such as Google Analytics and Firebase Analytics, including Crashlytics) to:

Collected data may include usage patterns, gameplay events and device information.

3. Legal Basis for Processing (GDPR-Ready)

We process personal data based on:

4. Data Sharing and Disclosure

We do not sell your personal data.

We may share data only with:

If you take part in leaderboards, your display name and score are visible to other players. Choose a display name you are comfortable showing publicly, or opt out of leaderboards in the app's settings.

All third parties are required to process data securely and only for specified purposes.

5. Data Storage and International Transfers

Your data may be stored and processed in India or other countries where our service providers operate (including cloud infrastructure providers).

We ensure appropriate safeguards are in place for cross-border data transfers.

6. Data Retention

We retain personal data only as long as necessary to:

If you request account deletion, your account is deactivated for a 90-day grace period during which logging back in cancels the request. After that period, your account and associated data are permanently deleted or anonymized, except records we are legally required to keep (such as purchase records).

7. Your Rights

7.1 Access and Correction

View and update your personal information through the app's account settings.

7.2 Data Deletion

Request deletion of your account and associated data from within the app, or by emailing support@lipi.game.

7.3 Data Portability

Request a copy of your data in a machine-readable format.

7.4 Withdraw Consent

Withdraw consent for data processing where applicable, including opting out of personalized advertising.

7.5 Object or Restrict

Object to, or ask us to restrict, certain processing based on our legitimate interests.

Requests will be processed in accordance with applicable laws. We will not discriminate against you for exercising these rights.

8. Children's Privacy

Lipi Wordgames is intended for a general audience and is not directed at children under the age of 13.

9. Cookies and Ad Personalization Management

You can manage or disable cookies and ad personalization via:

Opting out means you will still see ads, but they will be less relevant. Disabling cookies may affect website functionality.

10. Security Measures

We use reasonable and industry-standard safeguards, including:

However, no system is completely secure, and we cannot guarantee absolute security.

11. Third-Party Links and Services

Our Services may contain links to third-party websites, advertisements or services. We are not responsible for their privacy practices. Please review their policies separately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Significant changes will be notified via:

Continued use of the Services after updates constitutes acceptance.

13. Contact Information

For questions, concerns, or requests regarding this Privacy Policy:

Lipi Inc
3rd Floor, BBR Forum, Banjara Hills Road No. 2, Hyderabad, India
Email: support@lipi.game

14. Regional Addendums

India

This Privacy Policy complies with:

Users may request grievance redressal via support@lipi.game.

European Economic Area and United Kingdom

If you are located in the EEA or the UK, you have the rights described in Section 7 under the GDPR and UK GDPR, including the right to lodge a complaint with your local supervisory authority.

California

If you are a California resident, you have the right to know what personal information we collect, to request its deletion, and to opt out of its sale or sharing. We do not sell personal information.

Requests can be sent to support@lipi.game.

15. Platform Compliance

Android

iOS