Privacy Policy
1. Information We Collect
1.1 Personal Information
We may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Phone number
- Account credentials
- Payment-related identifiers (processed via app stores; we do not store card details)
1.2 Usage Data
We collect information about how you use our Services, such as:
- Games played and features used
- Progress, scores, streaks, and preferences
- Interaction logs and session duration
1.3 Device Information
We may collect device-related information including:
- Device type and model
- Operating system and app version
- Unique device identifiers
- IP address and network information
1.4 Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Improve app and website performance
- Remember user preferences
- Analyze usage trends
Cookies may be session-based or persistent and may include third-party cookies.
2. How We Use Your Information
2.1 Service Provision
We use your information to:
- Create and manage user accounts
- Provide gameplay, features, and content
- Enable offline gameplay and data synchronization
- Communicate service-related updates
2.2 Advertising & Monetization
Google AdMob
Our app uses Google AdMob to display advertisements. AdMob may collect:
- Device IP address
- Device type
- Approximate location
- Advertising identifiers
This data is used to display relevant or non-personalized ads.
Google Privacy Policy: https://policies.google.com/privacy
Ad Preferences: https://adssettings.google.com/
2.3 Analytics & Research
We use analytics tools (such as Google Analytics or Firebase Analytics) to:
- Understand user behavior
- Improve features and performance
Collected data may include usage patterns and device information.
3. Legal Basis for Processing (GDPR-Ready)
We process personal data based on:
- User consent
- Contractual necessity (to provide Services)
- Legal obligations
- Legitimate business interests, such as improving user experience
4. Data Sharing & Disclosure
We do not sell your personal data.
We may share data only with:
- Service providers (analytics, hosting, notifications)
- Advertising partners (Google AdMob)
- Legal authorities, if required by law
All third parties are required to process data securely and only for specified purposes.
5. Data Storage & International Transfers
Your data may be stored and processed in India or other countries where our service providers operate (including cloud infrastructure providers).
We ensure appropriate safeguards are in place for cross-border data transfers.
6. Data Retention
We retain personal data only as long as necessary to:
- Provide Services
- Comply with legal obligations
- Resolve disputes
Data is deleted or anonymized when no longer required.
7. User Rights
You have the right to:
7.1 Access & Correction
View and update your personal information through account settings.
7.2 Data Deletion
Request deletion of your account and associated data by contacting us.
7.3 Data Portability
Request a copy of your data in a machine-readable format.
7.4 Withdraw Consent
Withdraw consent for data processing where applicable.
Requests will be processed in accordance with applicable laws.
8. Cookies Management
You can manage or disable cookies via:
- Browser settings (for website)
- Device settings (for mobile apps)
Disabling cookies may affect functionality.
10. Security Measures
We use reasonable and industry-standard safeguards, including:
- Encryption of data in transit and at rest
- Restricted access controls
- Regular security reviews
However, no system is completely secure, and we cannot guarantee absolute security.
11. Third-Party Links & Services
Our Services may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their policies separately.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Significant changes will be notified via:
- App notifications
- Website notice
Continued use of the Services after updates constitutes acceptance.
13. Contact Information
For questions, concerns, or requests regarding this Privacy Policy:
Email: support@lipi.game
Support: support@lipi.game
14. Regional Addendums
India
This Privacy Policy complies with:
- Information Technology Act, 2000
- IT Rules, 2011
Users may request grievance redressal via support@lipi.game.
Requests can be sent to support@lipi.game.
15. Platform Compliance
Android
- In-app purchases comply with Google Play Billing
- Data handling follows Google Play User Data policies
iOS
- In-app purchases comply with Apple App Store policies
- Data handling follows Apple App Store guidelines
16. Meta SDK and Information We Collect
Lipi BrainBooster uses the Meta Software Development Kit ("Meta SDK") to measure app installs, advertising performance, user engagement, and selected in-app conversions. The information processed may vary based on device settings, permissions, and Meta SDK configuration.
16.1 Device and App Information
The Meta SDK may collect or process:
- App installation and first app open
- App version
- Device type and operating system
- IP address
- Device or app identifiers
- Advertising identifier, where permitted
- Date and time of app activity
16.2 Advertising and Attribution Data
We may use information relating to:
- Ad impressions and clicks
- Campaign, ad set, creative, and placement
- Facebook or Instagram advertising activity
- App installs attributed to advertisements
- Selected in-app actions attributed to campaigns
This helps us understand which advertisements bring users to Lipi BrainBooster and how those users engage with the app.
16.3 Gameplay and Engagement Events
Where configured, Lipi BrainBooster may send selected events to Meta, such as:
- Registration or onboarding completion
- Language or game category selection
- Game, puzzle, or level started and completed
- Word puzzle progress and completion
- Hint or word-assistance usage
- Booster Points earned or used
- Daily game or streak activity
- Reward or Spin the Wheel activity
- Trial or subscription actions
These events may include limited details such as game type, category, language, level, score, progress, or completion status.
16.4 Subscription and Purchase Information
Where enabled, we may send limited information about:
- Trial activation
- Subscription purchase, renewal, cancellation, or expiry
- Subscription status and plan
- Purchase value and currency
- Transaction status
Subscription information is provided based on information received from the applicable app store or our subscription system. We do not send complete card details, bank credentials, UPI PINs, passwords, OTPs, or authentication codes to Meta.
16.5 How We Use This Information
We use Meta SDK information to:
- Measure app installs and advertising conversions
- Calculate cost per install or subscription
- Compare campaign and creative performance
- Understand post-install gameplay engagement
- Optimize campaigns for installs, engagement, trials, or subscriptions
- Detect or reduce advertising fraud
Meta processes information received through the Meta SDK according to its applicable privacy policies, platform terms, privacy controls, and user settings.